On behalf of our managers and associates, I welcome you to the Fort Bliss Exchange. Many exciting projects are taking place this year at Fort Bliss in response to the BRAC troop increases. Look for expanded services and several outstanding improvements being made for our soldiers, families, reservist, National Guard, and retirees.

We proudly introduce Freedom Crossing; the first ever, open air shopping center on a U.S. military installation. A total transformation of our military shopping experience that also creates new opportunities for private retailers to operate at Fort Bliss. Freedom Crossing will grow three times in size and feature a mix of military retail favorites like The Exchange, Commissary, Class Six, and a Military Clothing Store. Additionally, you will find brand new retailers and restaurants making Ft. Bliss the largest in the world. Highlights include: Victoria's Secret Pink concept shop, Apple, HP and Nintendo concept shops, and The Grand Fort Bliss Theatre. Ft. Bliss entertainment now offers first-run movies on ten all digital screens, high-back rocking chairs, 3D movies, video games and a party room.

Enjoy a walk down Main Street in the open air, noting wonderful shops and restaurants and enjoying amenities sure to please the entire Fort Bliss and El Paso community. The outdoor fireplace and comfortable furniture warms up the evenings and provides the perfect hang out year round. Children can play in a rainforest themed area with giant flowers, butterflies and other imagination-inspiring features. Beat the El Paso heat while you enjoy the interactive fountain, shaded patios, outdoor dining areas, colorful landscaping and grass event lawn -- Freedom Crossing, unlike any other shopping center in the area.

Be sure to visit www.freedomcrossingatfortbliss.com or join the Freedom Crossing at Fort Bliss facebook page to get the latest information on special events, concerts, street fairs, family activities, and more.

I, along with the entire Fort Bliss and White Sands Team stand ready to provide you with the highest quality service and support that you have come to expect in the Exchange facilities around the world. Our focus remains on striving to exceed your expectations as our customer. Please feel free to speak directly to a manager and allow us to address any issue or comment you may have. You may also provide comments by email to me personally at anytime.

We appreciate your patronage and consider our military and their families to be the best customers in the world!

For additional information on Fort Bliss please visit the official U.S. Army Ft. Bliss site.

Best Regards,
JoAnne Cahalan
General Manager
Fort Bliss Exchange